BRANDING FOR BLOGGERS

Branding for Bloggers is the foundation course of THE BLOGGER BOOTCAMP training series. In this course, you'll learn how-to get clear on what makes you unique, how-to identify your target reader, as well as gain access to resources to help you develop your personal brand and design your brand board.

 

YOU'LL BENEFIT FROM THE BRANDING FOR BLOGGERS COURSE, IF:

  • You are struggling to find what makes you unique and how to stand out in a crowded industry
  • You are creating content, but not getting the level of engagement or following you hoped for
  • You've hit a plateau, and either find it hard creating content or attracting new readers - or both!  
  • You want to find out how to create consistency across your blog and social media platforms
 
 
THE BLOGGER BOOTCAMP BRANDING FOR BLOGGERS ONLINE TRAINING
 

WHAT DOES THE branding for bloggers COURSE INCLUDE?

 
THE BLOGGER BOOTCAMP LESSON 1


LESSON ONE:
BRAND YOU (PERSONAL BRANDING)


In the first 'Branding For Bloggers' lesson, we look at personal branding. Discover what makes you unique, and how to stand out in the crowed blogging world. 

 
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LESSON TWO:
IDENTIFYING YOUR TARGET READER


To have a successful blog, which leaves your readers coming back for more - you need to know who you're writing for! In lesson two of the Branding for Blogger course we look at identifying your target reader and discovering how you can provide value for them.

 
THE BLOGGER BOOTCAMP BRANDING FOR BLOGGERS LESSON 3


LESSON THREE:
DESIGNING YOUR BRAND


Now we've got to the fun bit - designing your brand! In this lesson you'll find tips for design a beautiful blog that suits your brand personality, attracts your target reader and stands out in a crowded industry.


- PLUS ACCESS TO two BONUS AUDIO recordings  -

 

recording one:
BRANDING & re-LAUNCHING DISCUSSION PANEL

With guest speakers Carrie Green (Founder of The Female Entrepreneur Association and Author of She Means Business),
Ash Kumar (Creative Director of Native Youth), Dan Griffith (Director at Red Alert Agencies) and Nick Barber (Fashion Designer with a Brand Portfolio including; Henri Lloyd, Umbro, Bench and Footasylum).


* WE RECOMMEND LISTENING TO THIS audio ALONGSIDE LESSON one *

 
 

 

THE FOLLOWING AREAS ARE COVERed WITHIN THIS DISCUSSION:

    • The concepts and processes of launching and creating a new brand
    • Advice on conducting research and testing the viability of product and campaigns
    • How to really understand your customer and their needs and what drives them
    • How to target new customers, break into new markets and keep up with the latest trends
    • Obstacles to be aware of when launching and branding, and how to maintain momentum

     

     

    recording two:
    HOW TO DESIGN YOUR BRAND

    With Naomi Jackson, Designer and Founder of RUN&FELL www.runandfell.com and Lawrenson www.lawrenson.co

     

    * WE RECOMMEND LISTENING TO THIS audio ALONGSIDE LESSON three *

     
     

     

    THE FOLLOWING AREAS ARE COVERed WITHIN THIS DISCUSSION:

    • Hear about Naomi's brand story and values - which should inspire you to write one too!
    • Learn how to create a brand board, what to include and the importance of having clear brand guidelines
      Here are the examples Naomi talks about: uk.pinterest.com/styledsocial/brand-boards
    • Advice on how to develop you logos, typography, colour pallets and imagery to create continuity
    • Q&A session with Naomi and Founder of THE BLOGGER BOOTCAMP and Styled Social MediaClaire Wilkinson

    OTHER COURSES YOU MIGHT LIKE:

    THE BLOGGER BOOTCAMP CONTENT CREATION ONLINE TRAINING COURSE

     content creation

    Create a custom content calendar, learn how to repurpose your existing content and improve your SEO and traffic.

    THE BLOGGER BOOTCAMP SOCIAL MEDIA MARKETING ONLINE TRAINING COURSE

    social media marketing

    Learn how to grow you following and engagement, optimise your bio and create a custom social media strategy.